For the launch of Friskies' new line of wet cat food, I led the team in creating a series of creatures that reflected the curious combinations of ingredients within and brought them to life through: digital, social and experiential touchpoints including vertical videos for Snapchat and Instagram Stories, a custom avatar for the XBOX platform, and an interactive pop-up event during SXSW hosted by none other than Grumpy Cat!

While people lined up for their photo with Grumpy, they were able to engage with the brand in a unique and memorable way.

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