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Cat Chow

National Adoption Month

For the brand's 'Building Better Lives' shelter cat initiative, we wanted to promote and document the adoption stories of cats from the people who were doing the adopting! By leveraging a social influencer and promoting through the use of #MyRescueStory and digital channels we were able to impact the adopting public by raising awareness to the simple steps toward the happiness that comes with adopting.

Art Direction - Jeff Knubley

Copywriting - Ben Grant

Screen Shot 2017-10-19 at 12.01.22 PM
2015 BBL Poster
cat chow

cat chow

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