Instead of making the standard set of fourth quarter digital updates, I created an ongoing tradition for the brand that started with a '12 Days of' theme that allowed for a specially-curated set of products for purchase through this seasonal website update. Friskies' celebrity cats got in on the action and promoted this festive occasion with their very own 'branded' can & bag labels which they showcased through their own social channels.

Take a look at how this holiday experience came to life in the below video.